Risk More, Dream More
Howard Schultz joined Starbucks in 1982, when the company had only a few stores and sold only bulk coffee beans. Today Starbucks is a coffee juggernaut, with 18,000 stores in 40 countries. All because Howard Schultz risked it all on his dream that people wanted to drink high quality coffee in a coffeshop environment.
"Risk more than others think is safe. Dream more than others think is practical."
Who Said It?
Howard Schultz, Starbucks